1. Assess the changes to media brought about by the internet in recent years.
- Newspapers -> citizen journalism, Dan Gillmor -> Clay Shirky, all news providers will have to adapt to survive- Music -> streaming sites vs LimeWire -> The death of the CD
- Movies and TV shows -> Netflix vs Putlocker
- Marc Prensky -> Digital natives
- Web 2.0 site -> allows its users/audiences to interact and contribute to the website's content -> Terry Flew on the shift from Web 1.0 to 2.0 -> "Move from personal websites to blogs... from publishing to participation.
- The rise of digital art and animation
- Online only stores -> Amazon, eBay, Moonpig, ASOS
2. How far do you agree with the view that the move to online media has been damaging for a large number of media producers?
- Andrew Keen -> Rise of the Amateur -> “there are too many abrasive young men with personality defects and not enough accountable experts”- Cheapening or destroying the concept of a 'professional' -> work bogged down by amateur content
- Good ways to learn, new technology to try
- The Guardian -> failing as a printed newspaper due to news sites, so adapted into its own web page. Now, more than 100 million people use it per month -> The articles are free, but money is made through advertising.
- Rupert Murdock -> Times and the Sun -> hard paywall
- Music industry -> Not paid enough on streaming sites -> Bandcamp
- David Gauntlett -> Web 2.0 and the rise of the prosumer -> coined this term.
3. How significant has the internet been to media producers?
- VERY- Pizza Hut -> 1994
- All industries have had to change -> William Merrin; How the internet is forcing every media form to change
- Streaming sites vs file sharing sites
- Netflix has made movies impulse buys
- Dan Gillmor -> How audiences have been changed by the internet. Citizen Journalism.
- More opportunities for novice creators and professionals
4. Evaluate the opportunities and the threats offered to media industries by online distribution.
- Distribution -> On every platform, smartphones, tablet, and print -> access to a huge audience like never before- Theft, piracy
- Streaming music sites like Spotify vs file sharing sites like LimeWire
- Prosumer -> David Gauntlett -> Anyone can make anything
- Threats to old industries -> To survive, they must be reevaluated -> William Merrin; How the internet is forcing every media form to change
- Printed Newspapers
Comments
Post a Comment